Email Deliverability and Authentication Consulting
Nobody these days has only a single system or service sending emails on their behalf. We all have multiple platforms and services sending emails to customers on our behalf.
Primary Email
Google Workspace
Microsoft 365
Yahoo Small Business
Zoho Mail
…
Customer Support Email
Salesforce
Zendesk
Freshdesk
ZohoDesk
…
Marketing Email
Mailchimp
Constant Contact
Pardot
Hubspot
…
Transactional Email
Sendgrid
Postmark
Amazon SES
Mailgun
…
Email Authentication is the key to preventing spammers ruining the reputation of your domain and maximizing the deliverability of your email.
DKIM
(DomainKeys Identified Mail)
Digitally sign your emails to prove that they actually came from you.
SPF
(Sender Policy Framework)
Pre-approve server IP addresses that are permitted to send email on your behalf.
DMARC
Monitor your email authentication over time and set an enforcement policy for both DKIM and SPF.